Local Walk Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis Theme natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. DESIGN This brand, requested by a young and energetic entrepreneur must reflect the same vibe and make the new generation of travelers feel comfortable in their search for original, yet secure and guaranteed experiences while exploring the undiscovered spots of a town. PURPOSE Originality and confidence were key in communicating that the service offered a walking adventure through lesser-known spots in town, providing tourists with a unique and secure experience. STRATEGY The host has turned into a travel influencer through constant coaching. His guidance, easy-to-understand language, well-captured shots, and expertly edited videos, supported by energetic motion graphics, can easily generate thousands of visits within days. MERCHANDISING Although the tours are relatively affordable, the digital rewards were based on creating a brand experience that made the customer feel proud of having experienced the company's service. Badges, backgrounds, social media frames, and a hashtag strategy were used to spread the word through social media. Date: May 19, 2023 Category: Website Design Share: Previous Next